The Rage Against Trade By The New York Times Editorial...

The Rage Against Trade This opinion piece written by the New York Times editorial board analyzes the two major presidential candidates positions on international trade deals, primarily President-elect Donald Trump’s proposed isolationist policies. The article examines the increasingly common perception among the American public that trade agreements such as NAFTA and the TPP are responsible for causing economic hardships due to prioritizing global interests over American interests. The writers of this article oppose this view and present evidence to refute it. The authors have a liberal viewpoint on this issue and are pro-free trade, however they do concede that there are certain issues that need to be resolved as a result of these trade agreements. They disagree with Trump, viewing his statements as â€Å"nothing more than hot air†. 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Purchase Advice Chandelier Essay - 1595 Words

Purchase advice chandelier Style and elegance for all tastes For centuries, chandeliers decorate splendid halls and awaken admiration. Crystal or beautiful embellishments deepen this impression and still determine many styles of furniture. But nowadays a chandelier does not have to be massive and lush. Rather, it is available in countless variants, which can be selected according to the furnishing style. A modern chandelier immediately catches the eye and creates a moody atmosphere in the apartment. Suitable light sources ensure bright rooms and low energy consumption. To choose the right chandelier, it is important to pay attention to some details. More than one lamp A chandelier is a special type of lamp consisting of a center and†¦show more content†¦Are high ceilings a must for chandeliers? Not anymore. Different sizes make it possible to illuminate a chandelier as the center of the room, even in small, low rooms. However, make sure that the chain to which the chandelier is attached is not too long to keep the lamp hanging too low. Chandeliers are very adaptable thanks to the wide range of design and materials, and are in perfect harmony with many furnishing styles . It does not have to be the classic variant in an old building with 3 m high ceilings, stucco and parquet floor. For apartments in puristic flair, there is a selection of elegant metal chandeliers. Which chandelier suits which furnishing style? In the right execution, a chandelier sets every facility elegantly into the scene. The times when this type of lamp was found only in stately houses have long since passed. Today, a chandelier can be installed in almost every type of apartment - even if different styles are in stark contrast to each other. For example, chandeliers fit easily into apartments that are decorated in a country-house style, for example, or in pop-style rooms. The timeless type of lamp is also at home in other stylistic settings, with flair and style. It just depends on finding the right chandelier for your furnishing style. In the following designs, a chandelier often works well in its own four walls. Scandinavian design Natural materials and light colors characterize this

Letters Home Free Essays

Kristin Strickland History 370 Book Essay March 21, 2013 Letters from Vietnam I found that trying to find a book to read about the Vietnam War was rather difficult because there are so many of them out there. I chose Letters from Vietnam edited by Bill Adler because it was a point of view from many soldiers in the war and they were what they were truly feeling at the time. It is not one point of view when you read this many letters and a little background on each of the authors, but there are many points of views, feelings and emotions to help us better understand what they were going through emotionally and physically while overseas. We will write a custom essay sample on Letters Home or any similar topic only for you Order Now When I first opened the book to the introduction section I was not sure what I was going to find because a lot of times they filter what is out there for us to read or stick to one scheme. This book has went any should us how many of the people felt and under different schemes. I know that Dr. Lofthus always says, â€Å"a picture is worth a thousand words†, while in class but reading someone else’s words is worth much more and when done correctly you can feel what they were feeling when they wrote them. One of the first letters that I read that really stuck out and made me understand that they had to define things to their families and explain what some terms and other things were that maybe they were hearing from the news stations, was a letter written by First Lieutenant James Michener. He wrote the letter in the book while he was a helicopter pilot in Vietnam from 1966-1967. The letter was dated November 17, 1966 from Tuy Hoa, Vietnam and he starts by explaining the reason that he hasn’t written in a while is because he was away from his base for over a week. He goes on to say, â€Å"We were there to furnish air support to units of the IV (Fourth) Infantry Division (â€Å"Ivy Division†) and the 101st Airborne Division (â€Å"Screaming Eagles†). These units were making a general sweep of an area about one hundred miles square. They were looking for Victor Charlie (â€Å"VC†) – that’s what we call him. † While First Lieutenant Michener was writing letters to his family he explained many things about what he was seeing to having his helicopter hit with a bullet. You could tell from his letters that he was fighting for what he believes in. In the chapter titled â€Å"Reflection†, Sgt. David Glading writes a letter home to his girlfriend. He goes on to write, â€Å"It’s a beautiful night, moons out, stars, and no clouds, ya don’t even need a flashlight. I had just finished reading the paper and found a poem, so I’m sending it along. You know, you hear and read about all the things that go on over here, but don’t really understand or believe them until you see it. I’ve seen old men beat women, girls, little boy, and young men, I’ve seen the dead and wounded, and I’ve seen little children cry when their fathers are taken away. † I could not imagine writing a letter like that back home to a loved one. It would be hard to tell them the things that I have seen or how I was feeling. I would want to lie so that they thought I was ok and that everything was fine, but many of these letters if not all can be read and not give families the reassurance that they need. I want to end by saying that I received many letters and emails from my husband while he was in Iraq. He never once let on if anything was wrong. He always asked about our kids or how I was doing. He would tell me when he wanted a new picture or socks, but he never let on as to what he saw until after he was home. He would always reassure me that things were fine when the news would say something else, or when one of our aircraft from the base crashed he would call and tell me he was fine. I am not sure how I would handle a letter like these if they were sent to me. I did not live through that era, but I am sure that it helped them get the things off their chests and out of their minds so that they could continue what they were doing and not have all that accumulated inside. It is good to get it out and now we have all of these wonderful letters to give us an idea and understanding of what they all faced during the Vietnam Era. How to cite Letters Home, Papers

Introduction of New Product in Mcdonald Australia Holdings

Question: Discuss about the Introduction of New Product in Mcdonald Australia Holdings. Answer: Introduction McDonald is one of the popular brands globally. The company offers its customers fast food that meets their personal need. It has branches all over the world and its headquarters are located in Australia. According to (The Economist Newspaper 2016), McDonalds restaurants stand amid American capitalisms biggest success stories of private organizations. In the year of 1948, they started with just one burger stall. Their prominence on quick service and a consistent menu has helped it to create to more than 35,000 shops around the world. It worked hard to survive through an unsteady period in the early 2000s. Later, the firms share price increased from $12 in 2003 to more than $100 at the end of 2011. The Economist Newspaper (2016) further, explains McDonalds has lost its sizzle. Worldwide sales have been dilapidated since at least last July. When the company declaired its yearly results on January 23rd, analysts think it will disclose its first full-year fall in like-for-like revenues since 2002. Due to high competition for its competitors such as Burger king, there is a need to improve services offered by the company and if possible, develop some new products that comprehend competitive products offered by the competitors of the company. This market research shows McDonalds dedication to continuously satisfy their customers by sustaining available products and possibly introducing new product in the market known as Make your burger. According to (McDonalds 2016), McDonald's is the world's foremost global food beverage service vendor with over 36,000 locations in over hundred countries. More than 80% of McDonald's restaurants around the world are owned and operated by autonomous local business men and women. The success story of McDonald has been supplemented by its supply and franchises known as the System. Their system has enabled them to Identify, evaluate, implement and scales their customer needs and come up with products that satisfy their customers preference. According to (McDonald 2016), the goal of this company is to become a contemporary, progressive burger company that can deliver an up to date customer experience. McDonalds SWOT analysis 2016 Strenghts Expanded income streams Brand status combined with market management Food menus modified to meet local preference Hugemarketing budget Effective restaurant management Weakness Variable menus in diverse countries Negative Reviews Critic of being a cheap place to buy fast food Low quality services and food Product are sold based on price rather than merchandisedifferentiation Opportunities Develop public image Develop McCaf network distinctly from the outdated McDonalds restaurants Develop improved McDelivery services Develop Make your particular burger service Target middle class in countries such as China Threats Increasing competition Political authorizations The unstable U.S. dollar and Euro exchange rate could affect the company revenue negatively. New implemented work regulations and food safety policies. Constant negative publicity Diminishing need for fast food Table 1: Findings of the SWOT table (Source: Shen and Xiao 2014) Strengths Expanded income streams As mentioned by, (strategic management insight 2013 2016) Sales of McDonald from its restaurants were US$16.488 billion or 64.9% of its total revenues. In 2015, their revenue from their franchise stores was US$8.925 billion which was 35.1% of the companys total revenue. The net income generated from various locations boosts the companys total revenue. Brand status combined with market management The market management comprehends with the brand management. McDonald has a good reputation of providing fast food to customers globally. Its marketing team and management team are working in hand with the production team to ensure that they offer their customers consistent services regarding the quality of their products. Food menus modified to meet local preference Another strength of McDonald restaurants is the fact that their marketing team is thorough to get details regarding preference of the local customer. This gives them the advantage of only manufacturing products that are on demand thus, ensuring fast sales of products produced. Huge marketing budget McDonalds holding have invested their time to market its Brand name which enables individuals to give it the first priority whenever they think of purchasing fast food. This is another advantage they have over their competitors. Effective restaurant management McDonald restaurants are well managed in terms of fast services and top notch technology. The embrace of use of debit cards and credit cards for payments is one of the best technological practice embraced in McDonalds restaurants that makes it easier and safer to purchase fast food Weakness Variable menus in diverse countries McDonald menus are not consistent in different cities/ locations. This always affects customers preference when one travels or visit a different McDonald store. Negative reviews Negative reviews from customers who have had bad experience with the quality of food produced by McDonalds holding affects the brand name. There is a need for the quality assurance team to work with the production team to ensure food produced meets the taste and preference of customers to avoid future negative reviews. Critic of being a cheap place to buy fast food McDonalds holding is known to offer cheap fast food. This makes it a favorite joint sport for the middle-class family (Gao 2013). This SWOT analysis recommends that the company should introduce the Make your burger to comprehend this critics. Low quality food service According to (The economist Newspaper Limited 2016), Sales in China fell piercingly after it was discovered in July 2015, that their suppliers were using expired and contaminated chicken and beef. More in recent times, numerous Japanese consumers have complained that bits of plastic and even a tooth were found in their food. Product are sold based on price rather than merchandise differentiation Products sold for customers are sold on a competitive market price rather than competitive quality products. Opportunities Develop public image Given that the company has the best advertisement skills compared to its competitors, McDonalds has a great opportunity to redevelop on its public image by improving the quality of food and services they offer their customers (Ghobadian and ORegan 2014). Develop McCaf network distinctly from the outdated McDonalds restaurants By expanding McCaf networks from separate traditional McDonalds the company stands out to have a chance of equipping the new McCaf with the latest food processing technological advancements which are more likely to deliver high-quality products to its customers. Develop improved McDelivery services The company should embrace McDelivery to customers homes and offices services. This is an additional marketing service that will attract buyers who prefer telecommuting to purchasing food and beverages from McDonald stores. Develop Make your particular burger service McDonalds holding should introduce Make your bugger services to customers. This will invite more buyers to come up with their creative preferences to order food that best suits their taste. Target middle class in countries such as China China has the biggest population worldwide. McDonalds is popular to offer cheap services to its customers. The company should take advantage of this opportunity to offer their services to the growing population of China middle class to get a significant number of sales of their products. Threats Increasing competition Several companies offering similar services as McDonalds have been developed and they are doing well in the market (Crawford 2015). This is a possible threats that if customers are not satisfied with the quality of food and beverages they purchase from this company, they might change their preferences to get similar services elsewhere such as in Burger King. Political authorizations According to (The Economist Newspaper Limited 2016), some Russian outlets were momentarily closed by food inspectors, when America and other countries of Europe raised their voices against Russia over its armed involvement in Ukraine. Some politicians demanded that the brand must be eliminated from Russia forever (Gayle and Luo 2015). The unstable U.S. dollar and Euro exchange rate could affect the company revenue negatively. The exchange rate for the euro versus U.S dollar has a significant effect on the Gross Income potential of sales achieved with McDonald company holdings (Xu 2014). The euro has dropped tremendously in Europe which is affecting the overall income generated from sales of McDonald products in Europe. New implemented work regulations and food safety policies. McDonalds Company works in hand with their clients to meet the government food and safety regulations. According to (McDonalds food safety 2010-2016) Partnership with suppliers is a serious part of McDonald's advance to adapt existing wealth and establishing new technologies that keep on guaranteeing food superiority and safety. Constant negative publicity This is another threat that is haunting McDonald retail performance (Paul and Roy 2014). However, it can be eliminated by constantly improving the quality of food and beverages produced and marketing of new products that meet customers preferences. Diminishing need for fast food Fast food is considered to have serious health hazards that affect the human body. The increased debates to diminish fast food is a possible threat to McDonalds Company Ltd. Recommendations From the findings illustrated above, we conclude that McDonalds is has been doing well as a fast food service provider. The targeted market for this company is the middle class. The company should focus on countries that have a significant number of the middle class and offer their distinct services in regions that have potential markets. The possible new product that the company should offer its clients is the Make your burger service. This gives its customers the advantage of creating their bugger using their most preferred respites offered by the company. This fact will generally attract more customers. The customer value to be embraced by customers while introducing this service to the market is to ensure that all recipes to Make your burger are top notch regarding taste and preference of the buyer. The company should also ensure that they offer their customers fresh products that have not expired to avoid negative feedback from customers as experienced in China. The new product suits the SWOT analysis by boosting the strengths of the company to offer unique service compared to its competitors. It complements the weakness of the company from the bad reputation of offering customers low-quality food to offering them food and beverages that meet their best preferences. Nevertheless, it creates an opportunity to the company to attract more customers who are interested in making their own buggers using the recipes that the companies offer. It also eliminate possible threats of creating burgers hat have excessive fats by allowing buyers to create their own burgers regarding fat content and calories that they believe suits their health effectively. Reference Crawford, A., 2015. McDonald's: A Case Study in Glocalization.Journal of Global Business Issues,9(1), p.11. Doria D, 2002., Management 222, (P.L. 1-17) Gao, Z., 2013. Revisiting the Golden Arches in China The Chinese Discourse on McDonalds between 1978 and 2012.Journal of Macromarketing,33(4), pp.288-305. Gayle, P.G. and Luo, Z., 2015. Choosing between Order of Entry Assumptions in Empirical Entry Models: Evidence from Competition between Burger King and McDonald's Restaurant Outlets.The Journal of Industrial Economics,63(1), pp.129-151. Ghobadian, A. and ORegan, N., 2014. A case study and interview with Jill McDonald CEO and President of McDonald's Northern Europe Division.Journal of Strategy and Management,7(1), pp.87-100. McDonalds Corporation, 2008. Marketing at McDonalds (P.L. 1-6) McDonalds report, 2009. Executive Summary (P.L. 1-33) McDonald's, (2010-2016),. Company Profile, (Online) Retrieved from:https://www.aboutmcdonalds.com/content/mcd/investors/company-overview/company-overview-segment-information.html Retrieved on 30th July 2016. McDonald's, (2010-2016). Food Safety (Online), Retrieved from: https://www.mcdonalds.ca/ca/en/food/making_informed_choices/food_safety.html Retrieved on: 30th July 2016 Paul, R. and Roy, S.K., 2014. Case Study 11: Marketing of Services: The McDonalds Way. InMarketing Cases from Emerging Markets(pp. 99-112). Springer Berlin Heidelberg. Shen, Q. and Xiao, P., 2014. McDonald's and KFC in China: Competitors or Companions?.Marketing Science,33(2), pp.287-307. Strategic Management Insight, (2013-2016), Mcdonald's Swot AnalysiS 2016 (Online) Retrieved from: https://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis.html Retrieved on: 30thJuly 2016. The Economist Newspaper Limited, (2016),. The Economist Explains: Why Mcdonalds Sales Are Falling (Online) Retrieved from: https://www.economist.com/blogs/economist-explains/2015/01/economist-explains-7 Retrieved on: 30th July 2016. Xu, Y., (2014). Understanding CSR from the perspective of Chinese diners: the case of McDonalds.International Journal of Contemporary Hospitality Management,26(6), pp.1002-1020.